About Us
Founded in August 2000, Tri-Elite began with a simple belief: we are in the service business. Originally headquartered in Edmonton, Alberta, the company relocated its head office to Coquitlam, British Columbia in 2009 as part of its continued growth.
From day one, Tri-Elite has been driven by a passion to serve our principals and customers—helping grow mutual business through trust, accountability, and long-term relationships that benefit everyone involved.
Looking ahead, our vision is clear and focused: to build the strongest, most professional sales team across Canada.
Mission
To deliver exceptional service and expertise through strong partnerships, a passionate sales team, and a clear commitment to accountability and results.
Vision
To build the strongest and most professional sales team across Canada.
Meet The Team
AT TRI-ELITE MARKETING – OUR TEAM IS PASSIONATE ABOUT PEOPLE AND FOOD!
Having a team with passionate and driven skill sets is the foundation for our success. We continue to provide effective communication and exceptional service and strive to be the leader in our industry.
AGGIE CHRISTOPHER | PRESIDENT
Aggie’s career began over 35 years ago as a sales representative for Konings Wholesale in 1987. Within two years, she was promoted to Sales Manager after transforming one of the company’s lowest-performing territories into its top producer in sales dollars, case movement, and margins, she went on to earn multiple sales awards with Konings, Sysco, and Serca (now Gordon’s).
In 2003, she joined Tri-Elite as a partner when the team consisted of three people (including her) with only two lines. By 2009, she acquired full ownership and expanded the team to six team members across Western Canada. In 2018, the team grew from seven to twenty employees and became a national broker serving customers coast to coast. Today, their mission is clear: to build the strongest, most effective brokerage company in Canada by assembling the best team in the industry and operating with consistency, structure, and exceptional work ethic. The aggressive five-year growth plan will continue to elevate Tri-Elite’s presence nationwide. Cell: 604.306.5854 Email: aggie@trielitemarketing.ca
DIMITRI LENIS | SENIOR VICE PRESIDENT
Dimitri has spent over 40 years in the industry, where he has worked in roles ranging from, Merchandiser, Specialist to Sales Trainer and Sales, and since December of 2009 has been working on the broker side of the food service industry.
Our philosophy at Tri-Elite is simple: remove every administrative burden that distracts our sales teams from selling. We handle the admin, quotes, RFPs, tenders, sample requests, PO issues, shorts, late orders, rush shipments—everything that slows them down. Our message to the team is simple: you focus on selling; we’ll handle the rest. As sales and income grow, we grow our team. In 2018, Dimitri Lenis advanced from BC Sales Manager to Vice President of Sales, and in 2021 he was promoted again to Senior Vice President—a reflection of our commitment to developing strong leadership. Cell: 778.866.9925Email: dimitri@trielitemarketing.ca
PAUL TIMKO | VICE PRESIDENT OF VENDOR RELATIONS
Paul brings over 35 years of experience in the foodservice industry, with a deep passion for problem-solving and helping principals achieve meaningful results. He is known for his strategic mindset, collaborative approach, and commitment to building long-term partnerships. Outside of work, Paul enjoys reading and swimming.
Email: pault@trielitemarketing.ca
KRISTA PRZYBYLAK | ADMIN LEAD
Krista brings 25 years of experience in administrative and operational support, building a career helping teams stay organized and keeping daily operations running smoothly. She has developed deep expertise in managing critical information, reports, and administrative systems with accuracy and attention to detail, providing reliable resources that allow teams to focus on their priorities with confidence.
In her role as Administration Lead at Tri-Elite Marketing, Krista ensures information is accurate, reporting is dependable, and communication across teams and with external partners is clear and consistent. By managing details, coordinating activities, and keeping systems aligned, she supports team priorities, enables cross-functional collaboration, and helps projects and processes move forward successfully. Known for her reliability, resourcefulness, and adaptability, Krista keeps complex operations coordinated and running effectively. Her thoughtful approach to administrative tasks, combined with a commitment to clear communication, provides the support and resources that help teams stay organized, focused, and successful. Email: krista@trielitemarketing.ca
BRIAN ROSEN | WESTERN REGIONAL SALES MANAGER
Brian brings more than 30 years of experience across the foodservice and CPG industries, with a career built on strong relationships, strategic growth, and hands-on leadership. He has held senior sales and leadership roles with respected organizations including Gordon Food Service, Coca-Cola, Fortessa Tableware Solutions, and Aramark, as well as CPG leaders such as Tree of Life and Coca-Cola.
Beyond corporate roles, Brian also played an integral part in a family-owned logistics and warehousing business, serving as Vice President of Sales and Marketing. This experience gave him a deep understanding of supply chain operations, customer service, and how to scale businesses strategically from the ground up. At Tri-Elite Marketing, Brian thrives in representing some of the foodservice industry’s leading manufacturers. Known for his customer-first approach and collaborative leadership style, he and his team consistently deliver results for key accounts across Western Canada, driving sustainable growth through expanded sales opportunities and long-term partnerships. Email: brian@trielitemarketing.ca
ZEINA TABBAL | EASTERN REGIONAL SALES MANAGER
With over 25 years of experience in marketing and sales, Zeina brings a rare blend of strategic vision, hands-on leadership, and enthusiasm to everything she does. Throughout her career, she has helped build brands, drive revenue, and deliver sustainable growth across multiple industries, working with organizations of all sizes—from start-ups to large, established global companies.
In the food industry, Zeina has partnered with both local and international brands, bringing her expertise to the Canadian foodservice and retail markets. She’s known for pairing big-picture strategy with practical creative execution, helping our partners uncover growth opportunities and win in an increasingly competitive landscape. Passionate about people development and relentlessly results-driven, Zeina has rapidly expanded the Eastern Sales Team from two to six members in just a few months. She continues to grow sales with partner vendors, and strengthen networks that set the stage for long-term success. Email: zeina@trielitemarketing.ca